Niche Marketing Strategy: Specialise May 10, 2014 – Posted in: Marketing

Becoming an expert for a specific niche is important because it allows you to assist clients to buy without looking needy to potential customers. For example, if you say you are a fitness expert, you might just appear like a pushy fitness meathead to the average person. But now image you are a fitness expert for post partum moms looking to lose weight after giving birth. Just think how powerful all your marketing is to…

How selling works and why selling is important May 3, 2014 – Posted in: Business, Sales, Sales Tips

Once customers have entered your doors, the next step for you as a business is to effectively sell something. Whatever business you are in, you must sell. This is because selling is of utmost importance to the success of your business. However, sales isn’t just convincing people that your product or service is fantastic. Selling includes your image, your brand, and how well you serve your customers. Dispite the negative ideas people associate with selling,…

How to sell more: ”Sell” Less! March 30, 2014 – Posted in: Sales

Value client relationships This method flies in the face of many sales programs that tell you to get clients to buy $XXXX amount in the first meeting. It is extremely unfortunate that many business hire professional con artists to lie and steal from customers. I know because I have seen programs geared to this objective. They teach sales people to take as much money in the first meeting as possible and they even reward their…

How to Increase Client and Customer Retention March 7, 2014 – Posted in: Client Retention

Once you’ve increased your marketing visibility and your ad response rate you can start to focus on How to Increase Client and Customer Retention. You can now work to retain a higher percentage of customers visiting. For example, if you increase customer retention from 10% to 20%, you can make huge profits from this small 10 percent increase even if you make no other improvement in any other part of your business. The numbers become impressive…

How ads work and which ads work on facebook and on youtube February 27, 2014 – Posted in: advertising

Doubling the effectiveness of your advertising marketing material will double your responding leads. This true on any plateform including facebook and on youtube. Ads are intended to spark interest and eventually trigger a buy. It could be as simple as a logo of nike and the words “just do it” to spark the potential buyer into action. But its not that simple. Not anyone can just make ads work. This is because ads work by strategically…

Ask clients and customers questions for reviews and referrals February 19, 2014 – Posted in: customer service

Since income is tied directly to the quality of services provided and the manner they are delivered, it’s important to have a tangible way to measure client satisfaction and improvement. The best way to know if clients or customers are satisfied is to ask them directly by asking them questions about how the product or service is achieving their needs and wants. Prepare a series of questions throughout the buying process and periodically ask them to…

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7 ways to double business Traffic, Visibility and Exposure February 7, 2014 – Posted in: Business

Traffic and visibility equals exposure Finding new clients or customers is important in business and is crucial in your business and it’s ability to survive in the long run. Finding ways to increase traffic online and offline exposure is super important which is why its so expensive to set up shop on mainstreet whether we are on or offline. Your visibility to your prospects is one of the most importing things because even if our…

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Marketing in Business to Get New Clients: FISHING February 1, 2014 – Posted in: Marketing

Branding and Regularity in Marketing your business The phrase “Out of sight out of mind” applies in the business world just as it does everywhere else. If you let your customers forget about you, your chances of making another sale go down to virtually zero. This is just the reality of marketing. Let’s take Coca Cola for example. Realistically in today’s world, we don’t have the marketing dollars that they do for putting marketing commercials…