Client Rentention and Business Growth May 15, 2015 – Posted in: Sales and Marketing

Step 1: Retain, don’t scare. Client rentention and business growth Client retention strategies are important in every business. The most powerful way to do this is to make a lasting impression. When you start building your business, you need to find ways to build around repeat customers. Your current customers are your hottest leads. Good business always has regular customers. Think about it. The biggest businesses like amazon, apple, microsoft, coca cola, the local…

The Go Giver: Accepting payment for Value June 23, 2014 – Posted in: Sales and Marketing

accept payments online, accepted for value, list of payment methods, online small business, payment gateway I read the book The Go-Giver a few years ago and I really liked the message it had to offer. In fact, it’s probably one of the best books I have read on over-delivering and reaping the rewards of doing so. Although I think the book had some great points, I also have some serious issues with it. But before…

Knockout Strategy: Get customers to buy your product May 17, 2014 – Posted in: Sales and Marketing

Your reputation on the streets: Business Muscle In this article we are going to talk about how to attract customers to your business and how to get customers to buy. Having a great product is great but it ultimately means nothing if you don’t know how to get people to buy. Let’s pretend you are a prized mma fighter and you have a premier fight scheduled in 4 months for a $400,000 prize. How are…

Niche Marketing Strategy: Specialise May 10, 2014 – Posted in: Sales and Marketing

Becoming an expert for a specific niche is important because it allows you to assist clients to buy without looking needy to potential customers. For example, if you say you are a fitness expert, you might just appear like a pushy fitness meathead to the average person. But now image you are a fitness expert for post partum moms looking to lose weight after giving birth. Just think how powerful all your marketing is to…

How selling works and why selling is important May 3, 2014 – Posted in: Sales and Marketing

Once customers have entered your doors, the next step for you as a business is to effectively sell something. Whatever business you are in, you must sell. This is because selling is of utmost importance to the success of your business. However, sales isn’t just convincing people that your product or service is fantastic. Selling includes your image, your brand, and how well you serve your customers. Dispite the negative ideas people associate with selling,…

How to sell more: ”Sell” Less! March 30, 2014 – Posted in: Sales and Marketing

Value client relationships This method flies in the face of many sales programs that tell you to get clients to buy $XXXX amount in the first meeting. It is extremely unfortunate that many business hire professional con artists to lie and steal from customers. I know because I have seen programs geared to this objective. They teach sales people to take as much money in the first meeting as possible and they even reward their…

How ads work and which ads work on facebook and on youtube February 27, 2014 – Posted in: Sales and Marketing

Doubling the effectiveness of your advertising marketing material will double your responding leads. This true on any plateform including facebook and on youtube. Ads are intended to spark interest and eventually trigger a buy. It could be as simple as a logo of nike and the words “just do it” to spark the potential buyer into action. But its not that simple. Not anyone can just make ads work. This is because ads work by strategically…

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7 ways to double business Traffic, Visibility and Exposure February 7, 2014 – Posted in: Sales and Marketing

Traffic and visibility equals exposure Finding new clients or customers is important in business and is crucial in your business and it’s ability to survive in the long run. Finding ways to increase traffic online and offline exposure is super important which is why its so expensive to set up shop on mainstreet whether we are on or offline. Your visibility to your prospects is one of the most importing things because even if our…

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Marketing in Business to Get New Clients: FISHING February 1, 2014 – Posted in: Sales and Marketing

Branding and Regularity in Marketing your business The phrase “Out of sight out of mind” applies in the business world just as it does everywhere else. If you let your customers forget about you, your chances of making another sale go down to virtually zero. This is just the reality of marketing. Let’s take Coca Cola for example. Realistically in today’s world, we don’t have the marketing dollars that they do for putting marketing commercials…