How to Increase Client and Customer Retention March 7, 2014 – Posted in: Client Retention – Tags: client retention, customer retention, retain, retention
Once you’ve increased your marketing visibility and your ad response rate you can start to focus on How to Increase Client and Customer Retention. You can now work to retain a higher percentage of customers visiting.
For example, if you increase customer retention from 10% to 20%, you can make huge profits from this small 10 percent increase even if you make no other improvement in any other part of your business.
The numbers become impressive fast and I talk briefly about the financial benefit to keeping your customers in detail in another artice here: https://davidmauntz.com/client-rentention-and-business-growth/
If we want to significantly increase retention, we have to make systemic changes that apply to the majority of our clients to retain them. This means evaluating customer satisfaction and making the appropriate changes to our business systems, policies, procedures, and protocols.
Systemize your business to retain clients(details will be covered latter):
- You need to Tailor the customer experience to your target customer.
- You can try tracking the results and success of your business and communicate this to the client in your marketing and branding.
- Always add related services or products to the ones you already have so you can continue to add value.
- Continuously increase the range, scope, or effectiveness of your services. This is often accomplished by improving your businesses qualifications and abilities.
- Provide focused services to your nitch clients and customers.
- Improve your ability to exceed expectations and maintain the highest industry standards.
- Make sure the staff and associates you work with are aware and conducive to your business vision and image.
- You need to Maintain a good standing reputation in the community.
How to retain clients and customers
When you go about building your business you need to strategize and find ways to build a business around repeat buyers. Your current customers are your hottest leads. This is probably the biggest time on How to Increase Client and Customer Retention.
If you want to learn about how to retain customers or clients online and in ecommerce you need to Build their loyalty. I say build their loyalty because it’s something that should be designed into your business from day one.
This is because a good business always has regular customers. Think about it. The biggest businesses like amazon, apple, microsoft, coca cola, the local grocery shop, netflix, phone services, gas stations.
What do all these giants all have in common? Customer retention.
This is how you can retain clients. You make them happy and you meet their needs but also their wants and you build a valuable product and brand.